The data collected from the video footage could prove invaluable to those in the restaurant industry. Imagine having scientific results that show how different elements such as color, taste, and customer service affect large groups of restaurant patrons. The project is being spearheaded by the Center for Innovative Consumer Studies. Researchers in a control room are able to view and control the various surveillance cameras. The can focus in on specific individuals and monitor everything from what foods they eat, to what table arrangements appear most attractive, and even examine their unconscious behaviors. Sure it's a little creepy, but it's also extremely fascinating.

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