Coca Cola Latin America recently launched a new commercial filled with actual video surveillance footage collected from security cameras throughout the world. But instead of the stereotypical video footage that we’ve all come to expect of the robber fleeing the convenience store – holding a Coke in his hand? – the renowned soda brand instead has created a commercial that shows memorable clips imbued with generosity and happiness.
Martin Mercado of Coca Cola says, “People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.” Take a look for yourself!
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